Marketing

The Marketing module is a full-function lead tracking, marketing, and wait list management system designed specifically for retirement communities and long-term care facilities. This system can be used as a stand-alone system prior to opening or in conjunction with LifeCare Plus.

Key Features

• Provides the capability to track all prospect information, including personal data, demographic data, financial information, wait list information, and more
• Automatically generates follow-up marketing action reports
• Produces exception reports of missed follow-ups
• Generates personalized letters for direct mail
• Provides on-demand prospect lists, including prospects only, wait list only, sales receivables, inactive prospects, and more
• Produces a Monthly Marketing Journal showing sales volume by unit types, occupancy and vacancy percentages, new leads, etc.
• Provides on-demand selections for word processing by any combination of status, birth date, contact date, previous occupation, marketing method, sales person, zip code, and numerous other criteria
• Marketing report creator allows users to design custom reports
• User-defined reports may be saved for future use or discarded
• Allows users to set up multiple contact types
• User-defined marketing profiles for each contact type
• Automatic transfer to Resident Management module, once prospect moves into facility

When you're ready, contact us for a free demo to learn how the LifeCare family of products can address your organization's needs.